Tuesday, May 12, 2009

Evolution of Air Jordan

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General Info
Apart from the new Air Jordan models that are being released, Jordan Brand also provides a whole line of apparel and shoes for fashion, training, and casual wear. Not just a basketball shoes, the Jordan brand has released the Jordan Trunner, the Team Deuce-Trey, the Jordan Cue, and the Jordan Jumpman Team FBI. The following is a brief look at the evolution of signatureAir Jordan shoes.
The Jordan I (1985)
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The Air Jordan I was designed by Peter Moore and marked a new era in the design of basketball shoes. The black/red model was banned by the NBA due to NBA color rules and this actually helped to create more publicity and more interest for the shoes. Whether this was a marketing ploy from Nike or not, it helped to generate the interest that, to date, has supported twenty-one different Air Jordan shoes, numerous retro versions, and limited editions.

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The original Air Jordan I came with a double set of laces to match the two colors of the shoe. For example, the black/red model came with one set of black laces and one set of red laces.
The white/black-red and black/red Jordan I was released as a retro in 1994 and sold very poorly, however in 2001 they released them again in patent leather and the demand was much greater. Despite the changing of the times, the Air Jordan line has managed to survive controversy and changes in fashion while producing a quality basketball shoe.

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Air Jordan II (1986)
The Air Jordan II was designed by Bruce Kilgore and just as its predecessor it showed a great innovative design. The low-tops were produced in Italy, and the design was generally considered far more stylish than the ordinary basketball shoe.
Surprisingly this is the only original Air Jordan ever that has not been made in a black version. While there were plans to release the Air Jordan II in black, these never became a reality for the original release of the Jordan II.

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The white/black AJ II's were retroed in 1994 in limited quantities. Just like the Air Jordan Retro I they sold very poorly and were often found deeply discounted at shoe stores nationwide.
The Jordan II have been recently re-retroed, finally in black leather. The Jordan Retro II is also available in white/varsity red-black.
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Jordan III (1988)
The design of the Air Jordan III was totally different from the Jordan 1 and Jordan II. It was the first pair of Jordan shoes that showed a visible air sole. The designer behind this innovation was Hatfield who designed every Air Jordan model up to the 15th and has recently returned to design the Jordan XX.
This was also the very first Air Jordan to feature the Jumpman logo instead of the Wings logo on the first two Jordan shoes.
While the Jordan III might be one of the most popular Air Jordans ever, it was nonetheless highly unpopular when retroed in 1994.
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Air Jordan IV (1989)
The design of the Air Jordan IV, ourtesy of Tinker Hatfield, kept a lot of the feeling from the third model. It wasnt as innovative or groundbreaking as the previous designs, but by this time the Air Jordan shoes line had gained the publice attention, leading to sell outs everywhere.
The Jordan IV was even featured in director Spike Lee movie Do The Right Thing. Apparently, the director really liked these shoes and decided to show his allegiance to them by giving the Jordans a cameo.

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In the movie, one of the characters has his new Air Jordan IV shoes scuffed by a bicyclist. He places his shoe upon a fire-hydrant and cleans it with a toothbrush.
The Jordan IV was retroed 1999 in white/black and black/cement grey. Stores sold out after a few hours and demand was high; a complete change from the retro versions of Jordan I, Jordan II, and Jordan III. At the same time, Nike/Jordan realized an opportunity to create more sales by releasing Retro+ models with a similar design but different colors or very small design changes. These Retro+ models sold fairly although reactions to them are mixed.
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Air Jordan V (1990)
Once again Tinker Hatfield introduced a revolutionary design for the Jordan V. A few design elements were carried over from the Jordan IV, but the Air Jordan V featured a great silver/reflex tongue and a clear/see-through rubber sole creating a completely unique look. With the addition of lace locks and shark teeth shapes on the midsole, this shoe is rumoured to have been inspired by a World War II fighter plane.

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The clear rubber sole also seen on later Air Jordan Models such as VI, XI and XVI as upset many collectors due to its tendency to turn yellow. These Jordan shoes were retroed in late 1999 in white/black-fire red and black/black-met silver meeting great demand and enthusiasm in the marketplace. Retro+ models were also produced; one model featuring Michael Jordans high school colors.
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Air Jordan VI (1990)
Yet another Hatfield design. the Jordan VI kept the clear soles and lace locks from the Jordan V, but added a rubber tongue with two holes for getting the shoe on.
The pattern on the shoe was interesting. If you look at the shoe the right way, the number 23 appears with the number 2 standing upright on the back of the shoe and the number 3 laying down, facing the ground near the laces.
The retro release of the Jordan VI is exactly like the original release, although an incorrect sample caused quite an uproar among fans of the Air Jordan line.
Air Jordan VII (1991)
The Air Jordan VII seems to be Hatfield抯 fusion of the Nike Air Huarache and the previous Jordan model, the Jordan VI. The Nike Huarache technology was used to create a locked-down fit which sneakerheads really loved, but the visible air sole and the Nike Air logo disappeared, creating joy for some and consternation for others. This is the only shoe in the Jordan shoe line that has been released with the number 9 instead of the number 23. The number 9 was his Olympic jersey number and this model, featuring Olympic colors and jersey number, was a special edition.
The Air Jordan VII was met with strong feelings of love or hate. This is the first of the Air Jordans to create division among the ranks of loyal fans and customers.
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Air Jordan VIII (1992)
The eighth model of the Air Jordan could politely be called 揷hunky?. The base of the shoe was clearly modeled on the design of the Jordan XVII, but the Air Jordan VIII added more colors and details. Thick padding for and criss-crossing Velcro straps over the upper made for a great fit but some players experienced problems with heat buildup and a clumsy feeling due to the weight.
The Jumpman logo on this model vaguely resembles a Peace sign, especially on the white/grey Retro version with its shaggy carpet-like Jumpman, leading to the Jordan VIII nickname: the flower-power Air Jordan.
Available in only three color combinations, the Air Jordan VIII sold very well in its original and retro versions. The model has since been discontinued.
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Air Jordan IX (1993)
On October 6th 1993, Michael Jordan announced his decision to retire from the NBA, spelling potential doom for the signature shoe line. The Jordan IX was a durable and plain shoe at first glance, but it came with lots of interesting details such as the large 23 stitched on the back of the shoe and the multi-lingual words on the soles of both shoes. The words and the available translations are listed below.
Right Shoe
? (French) dedicated
? fuerza (Spanish) - force
? intenso (Italian) - intense
? libert? (French) - freedom
? anmutig (German) - graceful
Left Shoe
? спорт (Russian) - sport
? uhuru (Swahili) - independence
? свобода (Russian) - freedom
? athletisch (German) - athletic
? muundaji (Swahili) - hope
Air Jordan X (1994)
Nike was caught off guard with Michael Jordan sudden return to the court. Before releasing the Jordan X, they re-released several older Jordan models. The Air Jordan X is nothing special and relatively plain even when you stop to consider that the white/black/light steel grey colorway looks like it just broke out of prison or a herd of zebras. The design is clearly a combination of several older Jordans.

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Air Jordan XI (1995)
The Air Jordan XI heralded a triple comeback; Jordan return to the NBA, the return of designer Tinker Hatfield, and disappointingly, the return of the unpopular clear soles that yellowed with age.
While the design of this model was premium, the quality was sadly lacking and despite the release of low-top versions, the Jordan XI was not the most popular of all the Air Jordan shoes.
When the Jordan XI's were retroed in 2000-2001 they became the fastest selling, most popular Jordan retros of all

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