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Thursday, May 14, 2009

AIR JORDAN SHOES V

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Jordan 6 rings
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Air Jordan V (5)

Head Designer: Tinker Hatfield
Phil Jackson took over as head coach for the Bulls in the 89-90 season. This gave the Bull's an extra boost and everything was flying. Jordan kept on playing his game and set a personal best when scoring 69 points in a game against the Cleveland Cavaliers.

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First flying design
Once again Hatfield came up with a revolutionary design for the new shoe. A few elements were picked up from its predecessor but it featured a great silver/reflex tounge and a clear/see-through rubber sole which gave it a totally unique look. Also there were

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lacelocks which made it easy to strap them on.

Jordan 6 rings
air jordan 6 rings fusion

The design is rumoured to be inspired by the WW2 Mustang fighter plane and the most obvious elements that shows this are the shark teeth shapes on the midsole.
Yellow soles makes collectors see red

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The clear rubber sole would return in later designs such as VI, XI and XVI and has upset several collectors since it very easily turns yellow. Once it's yellow there is no way to get it back to its original look. Seems the only way to save them is to store the shoes in a cool and dry place and never take them out of their box.

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The shoes were retro'd in late 1999 in white/black-fire red and black/black-met silver and once again there was a great demand for them.
Retro+ models were also produced. One of them featured Michaels high school colors.

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PRODUCTS DESCRIPTION OF AIR JORDAN V
Released February 1990
Being cut from his high school basketball team just made him work harder. Michael scores a career-high 69 points in one game against Cleveland. He is chosen for the First Team, the All-Star Team, and wins his fourth scoring title.

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AIR JORDAN V SHOES PACKAGING
1990 - comes in a black Jumpman Box, brochures about shoes, Flight Club Membership Application, lace locks and black plastic wrapper.
2000 - comes in a silver box, plain paper wrapper, lace-locks and retro
If you are interested in getting a new pair of Air Jordan 5s, visit here jordan 5
and the other jordan shoes,visit here jordan shoes

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AIR JORDAN SHOES IV

air jordan 24

Jordan IV (4)
Head Designer: Tinker Hatfield
The design, by Mr. Hatfield, wasn't as revolutionary as the previous designs and kept a lot of the feeling from the third model. The Air Jordan shoes had started to get major popularity by now and sold out every here and there.

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Spike likes Mike
When it came to commercials Nike continued with Mars Blackmon (Spike Lee) and created the famous Can/Can't tv commercial. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie Do The Right Thing.
A classic scene for all AJ fans is when one of the persons in the movie gets his brand new AJ IV's scuffed by a bicycle rider and flips out about it, places his shoe upon a fire-hydrant and cleans it with a toothbrush. Rent the movie today if you haven't seen it!!!

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Retro negative trend changes
When the IV's were retro'd 1999 in white/black and black/cement grey it was crazy. Stores sold out after a few hours and everyone seemed to want a pair. As you can see a totally different approach to when the I's, II's and III's were first retroed.

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Nike and the Jordan Brand, realized that this was a golden opportunity to cash in so they started releasing so called Retro+ models. These had a similar design to the original but featured new colors or some minor design changes.
There has been different reactions to the Retro+ models and not all of them have been positive but they seemed to sell pretty well so probably most people were happy with them.