AIR JORDAN SHOES IV

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Jordan IV (4)
Head Designer: Tinker Hatfield
The design, by Mr. Hatfield, wasn't as revolutionary as the previous designs and kept a lot of the feeling from the third model. The Air Jordan shoes had started to get major popularity by now and sold out every here and there.

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Spike likes Mike
When it came to commercials Nike continued with Mars Blackmon (Spike Lee) and created the famous Can/Can't tv commercial. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie Do The Right Thing.
A classic scene for all AJ fans is when one of the persons in the movie gets his brand new AJ IV's scuffed by a bicycle rider and flips out about it, places his shoe upon a fire-hydrant and cleans it with a toothbrush. Rent the movie today if you haven't seen it!!!

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Retro negative trend changes
When the IV's were retro'd 1999 in white/black and black/cement grey it was crazy. Stores sold out after a few hours and everyone seemed to want a pair. As you can see a totally different approach to when the I's, II's and III's were first retroed.

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Nike and the Jordan Brand, realized that this was a golden opportunity to cash in so they started releasing so called Retro+ models. These had a similar design to the original but featured new colors or some minor design changes.
There has been different reactions to the Retro+ models and not all of them have been positive but they seemed to sell pretty well so probably most people were happy with them.

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PRODUCTS DESCRIPTION OF AIR JORDAN IV
Released February 1989
Michael earns another All-Star selection, his third consecutive scoring title, and is chosen for the First Team and the All-Defensive First Team. Gravity-defying dunks and the tongue are all becoming his trademarks.

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AIR JORDAN IV SHOES PACKAGING
1989 - Comes in a Jumpman Flight Box with black plastic wrap and solid thick plastic NIKE hangtag.

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1999 - Comes in a silver box, plastic Nike hang tag, plain paper wrapper and retro card.

AIR JORDAN IV SHOE DESIGN SPECS
The Air Jordan Retro 4 features a rich full-grain leather and Nubuck upper. Mesh quarter panels offer added breathability. TPU eyestays provide a lockdown performance fit. Variable width lacing system. Heel pull-tab adds easy entry.

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Polyurethane and solid rubber midsole with visible Air Sole? unit in heel, encapsulated forefoot Air-Sole? unit. Solid rubber outsole with multidirectional herringbone pattern increases traction.

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