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With the development of production technology shoes, the shoes sold in the shop constantly enrich color models and sports shoes lovers and collectors began to emerge, Sneaker culture began to emerge. Sneaker, is intended to refer to the rubber-soled sports shoes, was originally produced by Converse canvas shoes popular. After the popular extended down to form the current Sneaker Culture - Sports shoe culture.

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before AirJordan released, most of the basketball shoes are all white, all the shoes manufacturers have to produce to meet the needs of sports shoes of human responsibility, they do not realize that the shoes also have the rest of property. The 20th century, 50 to 60 age, are Converse dominates the period, but it is only a kind of canvas shoes, style, rigid white canvas basketball shoes become a time to play the best quality air jordan 6 equipment. This situation continued until the 70's, with the Hip-Hop culture can change in prevalence. At that time, Adidas and Puma sports brand, such as the rise of an increase of people's shoes styles and color choices, and advocating self-publicity personality makes Hip-Hop Youth at the time the United States major cities up and down at select apparel enough effort, stunning shoes are Hip-Hop, one of essential equipment.



As an sport what will challenge the sky high, the most important equipment is your shoe closest to the ground, because it determines the ability to avoid gravity out of you. Therefore, the Jordan shoes are known as "Fast Runner" Jordan Items most important, as immortal from the chain of the whisk. Since 1984 the birth of the first air jordan 1 since Michael Jordan shoes, Jordan has been customary every year to replace their own boots, and a growing number of admirers have begun to follow the example of the habit, which makes Jordan shoes become significant. In a sense, Jordan shoes, Jordan became the best way to near, at every admirer of it, he has the number of Jordan shoes,Superstar, quality directly determines the level of their own with the distance of God.

When the January 25, air jordan 23 on behalf of Jordan shoes proud to display in the shop window,fashion., all about these shoes and expectations of the conjecture can be used a yardstick to measure the true, no matter whether from a near loss, In short, it has come to an overbearing high-profile - as Michael himself.

"Deification" has never been a commendatory term, until it was found in Jordan. It is natural to accept a flesh and blood people live in the middle of ours, and as our basketball god, presented frenzied worship. When the god of basketball in 2003 finally decided to leave the Stadium of time, he still left a way to take people's worship, it is his air shoes

This is the beginning of culture of Air Jordan shoes.


Nike Sneaker culture of the initial contribution is not the Michael Jordan shoes, but a named AirForce1 (Air Force One), the use of the then most advanced technology air cushion shoes. Nike AirForce series is no doubt one of the most outstanding works, it has experienced for 25 years, enduring,snakeskin, Sneaker culture has become a symbol of one of the products.

Sneaker culture boosters

However, to really put the peak of Sneaker culture is that air jordan 7 shoes. AJ1 start from 1985 every year a Jordan sports shoes available. "With the success and Jordan AJ1 I influence continues to expand, each new display are attracting a growing number of media, industry and trade buyers to the public participation. air jordan 8 series shoes in the sales and market demand for lead in other products, sports shoes annually for the whole industry has set up one after another to a higher design, innovation and function of Benchmarking. "Nike (China) is responsible for promoting air jordan 9 Series Yu Han Jie said.

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Every Jordan fans have been able to say on these familiar story: Jordan to wear this fledgling AJ2 (airjordan2, namely, Jordan 2 generation) hit a 37-point games are miracle; AJ6 became Jordan's first championship witness; AJ7 makes Jordan at Barcelona became a worldwide star; AJ8 when air jordan 11 had completed the first three consecutive championships; AJ11 is a watershed in basketball shoe design, Michael Jordan has its praise; AJ14 Jordan hold a perfect final one incomparable cast; AJ17 cobbled-together when air jordan 12 came back again??

Indeed, as the dramatic beginning of the same, since each generation of Michael Jordan 10 shoes are a continuation of this tradition, that is, its owner will never make it into an ordinary shoes, each pair of shoes behind are full of stories, This makes it have a mysterious charm, let Chaser madding, stop.

",great.";Shoes from a fast-moving consumer goods evolve into a cultural symbol, air Jordan shoes indelible contribution."

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This is us who have been referred to as the "trend" of what the initial encounter, regardless of whether you accept it, a legend has begun to play.

People always amazing by Michael Jordan'sHighlights at the basketball court for basketball game,anniversary, the Jordan is an independent genes, he alone determines the exercise of certain qualities. This gene will never be able to be copied, but it will be through various means of transmission from generation to generation. However, when you want to relive the history of this time, you can select, through language, pictures or video data or air Jordan shoes.

Jordan has more than once said: "The air jordan 2 shoes are part of my clothing is a part of my personality." We can use "Michael Jordan 3 shoes" to refer to Jordan, or call him the shoes, and sometimes both simply one of. Jordan and shoes of this special relationship can not be formed, which are 23 pairs of shoes with different styles repeated collision of the nerve cells in our results. Jordan with an elegant and complex movements and six championship rings again and again to deepen our 23 pairs of shoes for this memory. "Year after year, Jordan shoes at constantly changing, but all the shoes have to represent me." Jordan said.

One of history's charm lies in the fact that when you look back it time, you will find that some go down in history was the case, the origin is a misunderstanding. When Nike designed for Michael Jordan shoes, Jordan, when the first generation, whether it is Jordan himself or his teammates, as well as the entire league can not accept such a design. At the same time the three colors of red black and white sets all in one, at that time seen as a grandiose design. NBA at the time of the color of the shoes have special restrictions, they are not allowed on a pair of shoes at the same time a lot of bright garish colors, so every league asked Jordan to fight a match must have to pay a fine game, this time a very generous offer from Nike and took out the money. Well, these shoes have a special identity - are prohibited from shoes, which look different to meet the pursuit of those young hearts, and even the ads AirJordan1 language also take this opportunity to be written: "October 15 Nike designed a pair of epoch-making new sport shoes, October 18, NBA these pairs of shoes to keep off-site, fortunately,Michael Jordan shoes, NBA stop you wear these shoes. "Nevertheless, one time Hot Air Jordan1 immediately. In 1985 its sales reached 130 million U.S. dollars, to the second year in September, the shoes have been sold 2.3 million per pairs.

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In fact, air jordan 3 shoes initially be considered an enormous gamble. Young Michael Jordan in 1984 entered the NBA, he has be considered a long-term future of the star. At this time, another giant Nike is facing a crisis, short-lived in 1983 at more than Adi become the world's number one brand, after Nike's sales in 1984 fell sharply, they need to do something in order to recover such momentum. They chose the young Michael Jordan 4. At that time, the media published a startling message: Nike, Inc. will provide 1.25 million U.S. dollars, a Purchase NBA Rookie 5-year "right shoes." Nike eventually choose to "air" for the series of shoes named after air jordan 5, "trapeze" Jordan became the generation.

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