AIR JORDAN SHOES V

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Air Jordan V (5)

Head Designer: Tinker Hatfield
Phil Jackson took over as head coach for the Bulls in the 89-90 season. This gave the Bull's an extra boost and everything was flying. Jordan kept on playing his game and set a personal best when scoring 69 points in a game against the Cleveland Cavaliers.

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First flying design
Once again Hatfield came up with a revolutionary design for the new shoe. A few elements were picked up from its predecessor but it featured a great silver/reflex tounge and a clear/see-through rubber sole which gave it a totally unique look. Also there were

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lacelocks which made it easy to strap them on.

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The design is rumoured to be inspired by the WW2 Mustang fighter plane and the most obvious elements that shows this are the shark teeth shapes on the midsole.
Yellow soles makes collectors see red

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The clear rubber sole would return in later designs such as VI, XI and XVI and has upset several collectors since it very easily turns yellow. Once it's yellow there is no way to get it back to its original look. Seems the only way to save them is to store the shoes in a cool and dry place and never take them out of their box.

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The shoes were retro'd in late 1999 in white/black-fire red and black/black-met silver and once again there was a great demand for them.
Retro+ models were also produced. One of them featured Michaels high school colors.

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PRODUCTS DESCRIPTION OF AIR JORDAN V
Released February 1990
Being cut from his high school basketball team just made him work harder. Michael scores a career-high 69 points in one game against Cleveland. He is chosen for the First Team, the All-Star Team, and wins his fourth scoring title.

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AIR JORDAN V SHOES PACKAGING
1990 - comes in a black Jumpman Box, brochures about shoes, Flight Club Membership Application, lace locks and black plastic wrapper.
2000 - comes in a silver box, plain paper wrapper, lace-locks and retro
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AIR JORDAN SHOES IV

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Jordan IV (4)
Head Designer: Tinker Hatfield
The design, by Mr. Hatfield, wasn't as revolutionary as the previous designs and kept a lot of the feeling from the third model. The Air Jordan shoes had started to get major popularity by now and sold out every here and there.

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Spike likes Mike
When it came to commercials Nike continued with Mars Blackmon (Spike Lee) and created the famous Can/Can't tv commercial. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie Do The Right Thing.
A classic scene for all AJ fans is when one of the persons in the movie gets his brand new AJ IV's scuffed by a bicycle rider and flips out about it, places his shoe upon a fire-hydrant and cleans it with a toothbrush. Rent the movie today if you haven't seen it!!!

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Retro negative trend changes
When the IV's were retro'd 1999 in white/black and black/cement grey it was crazy. Stores sold out after a few hours and everyone seemed to want a pair. As you can see a totally different approach to when the I's, II's and III's were first retroed.

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Nike and the Jordan Brand, realized that this was a golden opportunity to cash in so they started releasing so called Retro+ models. These had a similar design to the original but featured new colors or some minor design changes.
There has been different reactions to the Retro+ models and not all of them have been positive but they seemed to sell pretty well so probably most people were happy with them.

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PRODUCTS DESCRIPTION OF AIR JORDAN IV
Released February 1989
Michael earns another All-Star selection, his third consecutive scoring title, and is chosen for the First Team and the All-Defensive First Team. Gravity-defying dunks and the tongue are all becoming his trademarks.

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AIR JORDAN IV SHOES PACKAGING
1989 - Comes in a Jumpman Flight Box with black plastic wrap and solid thick plastic NIKE hangtag.

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1999 - Comes in a silver box, plastic Nike hang tag, plain paper wrapper and retro card.

AIR JORDAN IV SHOE DESIGN SPECS
The Air Jordan Retro 4 features a rich full-grain leather and Nubuck upper. Mesh quarter panels offer added breathability. TPU eyestays provide a lockdown performance fit. Variable width lacing system. Heel pull-tab adds easy entry.

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Polyurethane and solid rubber midsole with visible Air Sole? unit in heel, encapsulated forefoot Air-Sole? unit. Solid rubber outsole with multidirectional herringbone pattern increases traction.

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AIR JORDAN SHOES III

Air Jordan 3
Head Designer: Tinker Hatfield
Hatfield takes over

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The new shoe was excellent. The design was totally different from the AJ I and II and was the first pair of Air Jordans that showed a visible air sole. Behind it stood Tinker Hatfield who since then have designed every Air Jordan model up to the 15th.

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This was also the very first Air Jordan to feature the Jumpman logotype instead of the Wings-logo that was on the I's and II's.

This might be one of the most popular Air Jordan's ever. It has won numerous polls when questioning which the greatest sneaker through all times is. Air Jordan fans also freaked out when they retroed this model in 1994. Shoe stores once again had major problems selling them though.
Mars success

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Nike created a personality ad campaign featuring the Mars Blackmon character who was created and played by director/actor Spike Lee.


This campaign followed Air Jordan for a couple of years and is definately one of the most appreciated Nike commercial series through all time.
I'd say that the Air Jordan III was a major reason to the Air Jordan line's overall success.

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PRODUCTS DESCRIPTION OF AIR JORDAN 3
Released February 1988

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Michael racks up every major honor in the league, defending his Slam-Dunk title, selection to the First Team, the All-Defensive First Team, All-Star Game MVP Award, Defensive Player of the Year, and the league MVP Award. He leads Chicago past the first round of the playoffs and serves notice that this team must not be taken lightly.

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AIR JORDAN 3SHOES PACKAGING
1988 - Originals come in a black box with elephant print at the bottom. The tissue is special elephant print. Booklet and a pair of "Anatomical Arch Support".
1994 - Comes in a colourful box, special tissue paper, and postcard.
2001 - Retros come in a Jordan face box with plain paper wrap.

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AIR JORDAN SHOES III

Air Jordan 3
Head Designer: Tinker Hatfield
Hatfield takes over
The new shoe was excellent. The design was totally different from the AJ I and II and was the first pair of Air Jordans that showed a visible air sole. Behind it stood Tinker Hatfield who since then have designed every Air Jordan model up to the 15th.
This was also the very first Air Jordan to feature the Jumpman logotype instead of the Wings-logo that was on the I's and II's.
This might be one of the most popular Air Jordan's ever. It has won numerous polls when questioning which the greatest sneaker through all times is. Air Jordan fans also freaked out when they retroed this model in 1994. Shoe stores once again had major problems selling them though.
Mars success
Nike created a personality ad campaign featuring the Mars Blackmon character who was created and played by director/actor Spike Lee.
This campaign followed Air Jordan for a couple of years and is definately one of the most appreciated Nike commercial series through all time.
I'd say that the Air Jordan III was a major reason to the Air Jordan line's overall success.

PRODUCTS DESCRIPTION OF AIR JORDAN 3
Released February 1988
Michael racks up every major honor in the league, defending his Slam-Dunk title, selection to the First Team, the All-Defensive First Team, All-Star Game MVP Award, Defensive Player of the Year, and the league MVP Award. He leads Chicago past the first round of the playoffs and serves notice that this team must not be taken lightly.

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AIR JORDAN 3SHOES PACKAGING
1988 - Originals come in a black box with elephant print at the bottom. The tissue is special elephant print. Booklet and a pair of "Anatomical Arch Support".
1994 - Comes in a colourful box, special tissue paper, and postcard.
2001 - Retros come in a Jordan face box with plain paper wrap.
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AIR JORDAN SHOES II

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The Air Jordan 2 shoes
Head Designer: Bruce Kilgore
The white/black jordan 2 shoes were retroed in 1994 in limited quantities. Just like the I's they sold very poorly and were found on discount racks on Footlockers nationwide.

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Maybe a re-retro of this shoe is not very far away. The I's were just released and they have been selling extremely well. Also maybe a retro+ model in black leather would be interesting, wouldn't it?

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Released November 1986
Along with a return trip to the All-Star game, Michael wins his first in a series of scoring titles, as well as the Slam-Dunk Championship. He becomes the first player since the 1960s to top 3,000 points in a single season. He plays nine straight games with 40 points or more. In short, Michael informs everyone why he's destined to become the with 40 points or more. In short, Michael informs everyone why he's destined to become the greatest player ever

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AIR JORDAN II SHOE DESIGN SPECS
Full-grain leather upper. Polyurethane midsole, encapsulated Air-Sole? unit in heel. Rubber outsole.

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AIR JORDAN 1

INTROUDCTION OF AIR JORDAN SHOES I
The Air Jordan 1
Head Designer: Peter Moore
As you all know this was the start of a beautiful era.
In the 1984 NBA Draft, Michael was selected by the Chicago Bulls with the No. 3 overall pick.

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This was after seeing Jordan perform a wonderful three years in North Carolina and co-captain and star of the Olympic basketball team in 1984 which as you all know picked up the gold medal.
Banned design - backlash or marketing trick
The Air Jordan 1 was designed by Peter Moore and marked a new era in basketball shoewear design.

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There has been multiple fakes of this shoe and also other shoe brands made models where you could see lots of similarities with Air Jordan 1.
The black/red model was banned by the NBA back in 1985 due to NBA color rules and this actually helped to create more publicity and interest for the shoes. Who knows, it might have been a marketing trick from Nike.

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A great thing with the original Air Jordan 1 shoes were that they came with a double set of laces to match the two different colors the shoe was made up in. For instance the black/red's came with one set of black laces and one set of red laces.
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RODUCTS DESCRIPTION OF AIR JORDAN 1

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Released March 1985
The first Air Jordan shoe is so hot it's banned from the league. Michael flies through the season and earns a trip to the All-Star game and Rookie of the Year Honors. In the 1986 play-offs, Michael drops in an incredible 63 points against Boston.

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1994 - Comes in a colourful box, special tissue paper, and postcard.
2000 - Japan Limited Edition comes in a duralumin case & key and Jumpman keychain
2002 - Comes with "Jordan face box", chrome-plated Jumpman keychain and retro card "limited" to 60,000 plus pairs for the black/red!!! 50,000 plus pairs for the black/navy.

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AIR JORDAN 1 SHOE DESIGN SPECS
They're Back! The remake of the original Jordan 1 in patent leather, brought back by popular demand. Leather upper with patent leather overlays. “Wings” logo on lateral side. Solid rubber cupsole with heel Air-Sole? unit. Solid rubber outsole with deep flex grooves and concentric circular traction pattern.

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Evolution of Air Jordan

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General Info
Apart from the new Air Jordan models that are being released, Jordan Brand also provides a whole line of apparel and shoes for fashion, training, and casual wear. Not just a basketball shoes, the Jordan brand has released the Jordan Trunner, the Team Deuce-Trey, the Jordan Cue, and the Jordan Jumpman Team FBI. The following is a brief look at the evolution of signatureAir Jordan shoes.
The Jordan I (1985)

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The Air Jordan I was designed by Peter Moore and marked a new era in the design of basketball shoes. The black/red model was banned by the NBA due to NBA color rules and this actually helped to create more publicity and more interest for the shoes. Whether this was a marketing ploy from Nike or not, it helped to generate the interest that, to date, has supported twenty-one different Air Jordan shoes, numerous retro versions, and limited editions.

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The original Air Jordan I came with a double set of laces to match the two colors of the shoe. For example, the black/red model came with one set of black laces and one set of red laces.
The white/black-red and black/red Jordan I was released as a retro in 1994 and sold very poorly, however in 2001 they released them again in patent leather and the demand was much greater. Despite the changing of the times, the Air Jordan line has managed to survive controversy and changes in fashion while producing a quality basketball shoe.

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Air Jordan II (1986)
The Air Jordan II was designed by Bruce Kilgore and just as its predecessor it showed a great innovative design. The low-tops were produced in Italy, and the design was generally considered far more stylish than the ordinary basketball shoe.
Surprisingly this is the only original Air Jordan ever that has not been made in a black version. While there were plans to release the Air Jordan II in black, these never became a reality for the original release of the Jordan II.

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The white/black AJ II's were retroed in 1994 in limited quantities. Just like the Air Jordan Retro I they sold very poorly and were often found deeply discounted at shoe stores nationwide.
The Jordan II have been recently re-retroed, finally in black leather. The Jordan Retro II is also available in white/varsity red-black.

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Jordan III (1988)
The design of the Air Jordan III was totally different from the Jordan 1 and Jordan II. It was the first pair of Jordan shoes that showed a visible air sole. The designer behind this innovation was Hatfield who designed every Air Jordan model up to the 15th and has recently returned to design the Jordan XX.
This was also the very first Air Jordan to feature the Jumpman logo instead of the Wings logo on the first two Jordan shoes.
While the Jordan III might be one of the most popular Air Jordans ever, it was nonetheless highly unpopular when retroed in 1994.

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Air Jordan IV (1989)
The design of the Air Jordan IV, ourtesy of Tinker Hatfield, kept a lot of the feeling from the third model. It wasnt as innovative or groundbreaking as the previous designs, but by this time the Air Jordan shoes line had gained the publice attention, leading to sell outs everywhere.
The Jordan IV was even featured in director Spike Lee movie Do The Right Thing. Apparently, the director really liked these shoes and decided to show his allegiance to them by giving the Jordans a cameo.

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In the movie, one of the characters has his new Air Jordan IV shoes scuffed by a bicyclist. He places his shoe upon a fire-hydrant and cleans it with a toothbrush.
The Jordan IV was retroed 1999 in white/black and black/cement grey. Stores sold out after a few hours and demand was high; a complete change from the retro versions of Jordan I, Jordan II, and Jordan III. At the same time, Nike/Jordan realized an opportunity to create more sales by releasing Retro+ models with a similar design but different colors or very small design changes. These Retro+ models sold fairly although reactions to them are mixed.

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Air Jordan V (1990)
Once again Tinker Hatfield introduced a revolutionary design for the Jordan V. A few design elements were carried over from the Jordan IV, but the Air Jordan V featured a great silver/reflex tongue and a clear/see-through rubber sole creating a completely unique look. With the addition of lace locks and shark teeth shapes on the midsole, this shoe is rumoured to have been inspired by a World War II fighter plane.

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The clear rubber sole also seen on later Air Jordan Models such as VI, XI and XVI as upset many collectors due to its tendency to turn yellow. These Jordan shoes were retroed in late 1999 in white/black-fire red and black/black-met silver meeting great demand and enthusiasm in the marketplace. Retro+ models were also produced; one model featuring Michael Jordans high school colors.

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Air Jordan VI (1990)
Yet another Hatfield design. the Jordan VI kept the clear soles and lace locks from the Jordan V, but added a rubber tongue with two holes for getting the shoe on.
The pattern on the shoe was interesting. If you look at the shoe the right way, the number 23 appears with the number 2 standing upright on the back of the shoe and the number 3 laying down, facing the ground near the laces.
The retro release of the Jordan VI is exactly like the original release, although an incorrect sample caused quite an uproar among fans of the Air Jordan line.
Air Jordan VII (1991)
The Air Jordan VII seems to be Hatfield抯 fusion of the Nike Air Huarache and the previous Jordan model, the Jordan VI. The Nike Huarache technology was used to create a locked-down fit which sneakerheads really loved, but the visible air sole and the Nike Air logo disappeared, creating joy for some and consternation for others. This is the only shoe in the Jordan shoe line that has been released with the number 9 instead of the number 23. The number 9 was his Olympic jersey number and this model, featuring Olympic colors and jersey number, was a special edition.
The Air Jordan VII was met with strong feelings of love or hate. This is the first of the Air Jordans to create division among the ranks of loyal fans and customers.

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Air Jordan VIII (1992)
The eighth model of the Air Jordan could politely be called 揷hunky?. The base of the shoe was clearly modeled on the design of the Jordan XVII, but the Air Jordan VIII added more colors and details. Thick padding for and criss-crossing Velcro straps over the upper made for a great fit but some players experienced problems with heat buildup and a clumsy feeling due to the weight.
The Jumpman logo on this model vaguely resembles a Peace sign, especially on the white/grey Retro version with its shaggy carpet-like Jumpman, leading to the Jordan VIII nickname: the flower-power Air Jordan.
Available in only three color combinations, the Air Jordan VIII sold very well in its original and retro versions. The model has since been discontinued.

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Air Jordan IX (1993)
On October 6th 1993, Michael Jordan announced his decision to retire from the NBA, spelling potential doom for the signature shoe line. The Jordan IX was a durable and plain shoe at first glance, but it came with lots of interesting details such as the large 23 stitched on the back of the shoe and the multi-lingual words on the soles of both shoes. The words and the available translations are listed below.
Right Shoe
? (French) dedicated
? fuerza (Spanish) - force
? intenso (Italian) - intense
? libert? (French) - freedom
? anmutig (German) - graceful
Left Shoe
? спорт (Russian) - sport
? uhuru (Swahili) - independence
? свобода (Russian) - freedom
? athletisch (German) - athletic
? muundaji (Swahili) - hope
Air Jordan X (1994)
Nike was caught off guard with Michael Jordan sudden return to the court. Before releasing the Jordan X, they re-released several older Jordan models. The Air Jordan X is nothing special and relatively plain even when you stop to consider that the white/black/light steel grey colorway looks like it just broke out of prison or a herd of zebras. The design is clearly a combination of several older Jordans.

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Air Jordan XI (1995)
The Air Jordan XI heralded a triple comeback; Jordan return to the NBA, the return of designer Tinker Hatfield, and disappointingly, the return of the unpopular clear soles that yellowed with age.
While the design of this model was premium, the quality was sadly lacking and despite the release of low-top versions, the Jordan XI was not the most popular of all the Air Jordan shoes.
When the Jordan XI's were retroed in 2000-2001 they became the fastest selling, most popular Jordan retros of all